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February 29, 2008

Shucks CEO on MSC commission for Maine Lobster Fishery

Governor Baldacci announced a commission to pursue MSC Certification for Maine Lobster. Shucks is proud to have our President and CEO, John Hathaway as a member of the group.

“The Maine lobster brand is known the world over for its quality and high value,” Governor Baldacci said, “and we know that the lobster resource is sustainable thanks to the efforts of Maine lobstermen. Obtaining certification by the Marine Stewardship Council is an essential step in protecting and enhancing our brand and making sure that Maine lobsters can compete in markets around the world.”

Update: March 13, 2008 Another good story about Maine Lobster and MSC certification available here

Update: March 13, 2008 Another good story about Maine Lobster and MSC certification available here

February 28, 2008

AUGUSTA – Governor John E. Baldacci today named an informal working group to pursue certification of the Maine lobster industry as a sustainable fishery by the national Marine Stewardship Council (MCS), an independent nonprofit organization that promotes responsible fishing practices.

“The Maine lobster brand is known the world over for its quality and high value,” Governor Baldacci said, “and we know that the lobster resource is sustainable thanks to the efforts of Maine lobstermen. Obtaining certification by the Marine Stewardship Council is an essential step in protecting and enhancing our brand and making sure that Maine lobsters can compete in markets around the world.”

Governor Baldacci said a growing number of major food retailers, including Wal-Mart, Whole Foods, Target and Cosco, will only carry seafood that carries the sustainable certification by the Marine Stewardship Council. And seafood industries – including Western Australia Rock Lobster, Alaskan salmon and Oregon shrimp – have already achieved sustainable certification.

“If we fail to take this step toward sustainability, Maine lobsters could be shut out of major markets in this country and particularly in Europe where the market is demanding sustainability for many products,” Governor Baldacci said. “This could cost Maine jobs and diminish Maine’s brand. Certification is an opportunity to celebrate the fact that Maine lobstermen already practice good stewardship. We just need it to be documented and certified.”

Coinciding with the start of today’s Fishermen’s Forum in Rockland, the Governor said the working group will include George Lapointe, Commissioner of the Department of Marine Resources, John Hathaway, president and owner of Shucks Maine Lobster of Richmond, and Linda L. Bean, owner of Port Clyde Lobster in Port Clyde. Other members are to be named later.

Building on two pre-assessments that the industry completed a year ago, the working group will develop a plan, encourage voluntary participation from the lobster industry and seek funds from private businesses to cover the cost of the eight-month process of analysis and third-party endorsement of the lobster industry’s sustainable practices. Once completed, the industry can apply for certification through the MSC, which describes itself as an independent, global organization whose role is to recognize well-managed fisheries and harness consumer preference bearing the MSC label.

The certification process for the Maine lobster industry follows Maine’s leadership in green certification of the State’s woods products and timberlands.

“The State as a whole should be recognized as achieving sustainable, responsible practices for all its natural resources. Given the market demand for sustainable products, this is a positive and powerful calling card for our fishing, farming and paper industries,” Governor Baldacci said.

The Marine Stewardship Council is an international nonprofit organization that was created in 1997 to promote solutions to the problem of overfishing and its impacts on the world’s oceans. The MSC runs an internationally recognized environmental certification and eco-labeling program for sustainability in wild capture fisheries.

Governor Creates Working Group to Pursue Sustainable Fishery Certification for Lobster Industry.

February 28, 2008

Maine Lobster "Mac & Cheese"

World famous gourmet recipe—Butter Poached Maine lobster served with a light Mascarpone cheese sauce over tender orzo pasta. This dish will amaze you with the soft textures and sublime flavors. This meal is simple to prepare in our poach in pouch packaging for a delicious five star restaurant meal at home.

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The hottest new lobster dish, made famous by the "French Laundry" in Napa valley, is now easy to make at home.

One package contains pristine whole raw Maine lobster meat out of the shell, vauum-packed with the perfect amount of cultured butter. The second package contains delicate orzo with a mild mascarpone cheese and lobster stock sauce. Simply place the frozen pouches in boiling water for 5 minutes to create a gourmet meal with no mess, no fuss.

Uses Shucks exclusive raw Maine lobster, for the most tender lobster available. Similar versions available online use pre-cooked lobster, resulting in a disappointingly tough texture.

Fluffed and Stuffed Maine Lobster Tails

We put a whole Maine lobster in the tail—the delicious Maine lobster tail meat is butterflied and laid on top of the shell, while the whole claw/knuckle meat from the lobster is tucked inside the shell cavity. Three delicious sauces compliment the succulent Maine Lobster: Thermidor, Asian Ginger, and Lemon Tarragon Butter.

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Delicious Maine Lobster has never been easier or more delicious! Bake in the oven or on the grill and the tender meat marinates in the sauce as it's cooking. No need for a cracker or bib (but it's o.k. to use your hands if no one is looking.)

Simple to cook and eat, a restaurant quality treat to enjoy at home. No fillers such as bread or other seafood, simply Maine lobster with a light sauce compliment. As shoppers look for more exotic and gourmet seafood products, buyers can impress their customers with a unique new product that upgrades their seafood offerings. The beautiful skin pack display window package showcases the attractive tails.

Finalist in the 2008 new product competition at the International Boston Seafood Show.

"Poach in Pouch" Maine Lobster

Portion Pack of Raw Maine Lobster meat with just enough cultured butter for the perfect butter poach Maine Lobster.

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A convenient portion package allows chefs and caterers to prepare Butter Poached Maine Lobster to order with ease. Simply drop the vac-sealed bag into simmering water and in 5 minutes you have the most tender and delicious Maine lobster possible.

- Less expensive and far easier than blanching live Maine lobster for the same result.

- Convenient cook-in packaging simplifies preparation and clean-up

- Far superior quality than cooked, frozen lobster meat

- Finalist in the 2008 new product competition at the International Boston Seafood Show.

Whole Frozen Maine Lobster

Whole Maine Lobster, HPP treated to loosen the meat from the shell, and flash frozen. Extremely versatile product is almost as good as having our "Big Mother Shucker" in your kitchen.

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This product can be cooked the same as live Maine lobster or the unique features of HPP processing can be utilized by chefs wishing to extract the raw meat from the shell.

This product can be used for:

- Baked Stuffed Maine Lobster
- Grilled Maine Lobster
- Butter Poached Maine Lobster
- Grilled Maine Lobster Tail with Butter Poached Claws
- Steamed or Boiled Maine Lobster

Convenience of Frozen Storage - no mortality issues, no seasonally price fluctuations, always have lobster when you need it.

Frozen in a protective net and glazed to preserve quality.

Whole Shucked Maine Lobster

The meat of an entire lobster: raw, out of the shell, ready to be made into your signature lobster dish.

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This product is valued by high-end chefs and caterers everywhere. Before this product, the only way to cook with high quality Maine lobster meat was to blanch and shuck live Maine lobster, which means starting with cooked meat. Our Maine lobster meat is completely raw, never heated. This product eliminates the labor, mess, mortality issues with live Maine Lobster.

- Great for Butter Poached Lobster recipes
- Less expensive and easier than blanching live Maine lobster for the same result.

Available fresh in portion-packed deli-tubs or frozen in vac-packed bags