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July 23, 2008

Margaret Salt McLellan is Maine Lobster Chef of the Year!

WebMMcLellan.jpg Congratulations to Shucks' Corporate Chef and Sales Manager, Margaret Salt McLellan! Her Maine Lobster Purse with Pea Shoot Salad and Wild Maine Compliments was selected best of five finalists. All of the ingredients came from Maine, including the raw Shucks Maine Lobster meat which she butter poached before wrapping with goat cheese in tarragon accented crepes. Margaret's dish really showcased the unique qualities of Shucks product--the delicate texture and flavor of her butter poached lobster worked wonderfully with the light crepes. According to the panel of 4 judges, the dish was a clear winner on all criteria--taste, texture, flavor, and presentation.

As Maine Lobster Chef of the Year, Margaret's duties include several media appearances and various junkets to promote Maine Lobster and the wide variety of gourmet dishes that can be made with it. Of course we like to remind people that no matter what the celebration, the lobster will taste better (and be much easier for the chef to work with) if it's Shucks Maine Lobster.

Good Job Margaret!

Maine Lobster Purse with Pea Shoot Salad and Wild Maine Compliments

March 05, 2008

Lobsters Are Coming Out Of Their Shells

The Cape Cod Times visited us at the International Boston Seafood Show and convinced us to give them a sample:

"Shucks...has helped revolutionize how people think about lobsters. Chefs who want to do fancier dishes than boiled lobster have traditionally had to laboriously extract raw lobster meat from the crustacean. But Shucks now offers packaged raw meat to restaurants that has been "cold pasteurized" by the Avure machine for a seven-day shelf life. The efficiency and cost savings of using a machine also has allowed Shucks to get more creative in how it packages and markets lobster meat. Now, lobster parts such as claws can be packaged together. For instance, Shucks offers what it calls lobster spaghetti, thin strands of meat taken from the legs, that usually take so much time to extract they are almost not worth the effort."

Click to go to the article.

February 29, 2008

Shucks CEO on MSC commission for Maine Lobster Fishery

Governor Baldacci announced a commission to pursue MSC Certification for Maine Lobster. Shucks is proud to have our President and CEO, John Hathaway as a member of the group.

“The Maine lobster brand is known the world over for its quality and high value,” Governor Baldacci said, “and we know that the lobster resource is sustainable thanks to the efforts of Maine lobstermen. Obtaining certification by the Marine Stewardship Council is an essential step in protecting and enhancing our brand and making sure that Maine lobsters can compete in markets around the world.”

Update: March 13, 2008 Another good story about Maine Lobster and MSC certification available here

Continue reading "Shucks CEO on MSC commission for Maine Lobster Fishery" »

June 01, 2007

Shucks Maine: Pick of the Crop

Global Corporate Xpansion: Pick Of The Crop, 5/28/07
by Rachel Duran

Sometimes a new application of an existing technology can make all the difference to an industry. For the lobster industry in Maine, which was losing its world-renowned Maine Lobster brand recognition, the innovation by Shucks Maine Lobster couldn't have come sooner.

Continue reading "Shucks Maine: Pick of the Crop" »

August 09, 2006

Maine Lobster is Now Certified

From lobster afficionados to casual diners, everyone agrees that Maine Lobster is the most well-known and best-loved lobster the world over. When people go to restaurants or buy their own lobster, they look for Maine Lobster, confident that it will be flavorful, tender and sweet.

Certified Maine Lobster But how can people be sure that what's being touted as Maine Lobster is indeed the famous crustacean? To protect the Maine Lobster brand, the Maine Lobster Promotion Council has launched a campaign to curb the sale of "imposter lobsters." Maine lobstermen are being urged to tag their lobsters with a "Certified Maine Lobster" ID bracelet and pledge that anything tagged lives up the the title of the best lobster in the world. (Photo at left by Fred J. Field for the Boston Globe.)

certified tag.jpg Other New England states have protested that there's no difference between their lobster and Maine Lobster, but if that's true, then why don't you ever see New Hampshire Lobster or Massachusetts Lobster on a restaurant menu? (Photo at right by the Associated Press.)

Read more on the campaign from The Morning Sentinel Online.